Why does sonic advertise in the northeast

Wong noted the region's accessibility and the fact that 31 million passengers went through the Philadelphia International Airport in More Sonic locations could be a boon for the state, region and city. Currently in the Greater Philadelphia region, there are about 10 locations, according to the company website. In southeastern Pennsylvania, there are about six locations, according to the company website.

New Jersey has seven, and there's one in Delaware. Its restaurant segment — quick-service restaurant, or QSR — could present expansion challenges. As an example, the new Rochester drive-ins will feature an enclosed dining area, which will allow guests to experience SONIC in multiple ways — either in their cars or seated at a table.

The dining area is designed for year-round use, as it can be opened as a patio for guests to enjoy warmer weather. To support additional franchise development expansion in the Northeast and beyond, Sonic Corp. Sonic Facebook. According to the company, there are 1. Plus, everything is fully customizable.

Budd says that the drive-in model has also given Sonic the opportunity to tap into new technology, with digital screens that allow the chain to directly market to customers in their cars. However, the drive-in model may also contribute to why Sonic doesn't get as much press coverage as some smaller competitors. Unlike media-favorite Shake Shack, which has less than 50 US locations primarily in northeastern urban areas, drive-ins succeed in car-centric areas outside of major cities.

The chain currently has drive-ins in 45 soon to be 46 states, with recent new franchise deals in New York and New England. Before Burger King put hot dogs on its menu, Sonic was the biggest chain selling the barbecue favorite. Budd estimates that Sonic sells one in seven of all hot dogs sold in the US.

Even if competitors are copying Sonic, the company is confident it can offer options no one else in the fast-food industry can.