Why is package design important

The average buyer today chooses a product off the shelf based primarily on the package design. In a sea of competing products, packaging needs to demand attention to be successful. We research and develop strategic creative that will be effective, so your product is a crowd puller.

Originality and memorability are the key components of a great brand. It needs to display information about what it is and draw attention to itself on a shelf full of competing products. No matter how good a product is, poor packaging can keep it from selling. Here are some important questions that need to be asked when creating a successful package design:.

How will the packaging represent your brand? This can be conveyed through colour, fonts, and textures. Consider metallic foil stamps, embossing or varnishes. What is the desired price point for this product? Friday, November 12, Forgot your password? Get help. Industry Today. Help Lightning Acquires Fieldbit. Lightspin Announces Board Expansion. Home Articles Marketing. By learning more about product packaging and why it matters for the success of a product.

Main functions of product packaging Design matters incredibly much, but packaging functionality is even more important. Thus, product packaging needs to be reliable and sturdy, to prevent tampering with the product. Attraction: when consumers see your products on the shelves, it needs to be attractive enough to get their attention. This can be done by using certain color schemes, intricate designs or custom boxes that are both functional and attractive. Information: packaging needs to also include information about the product, including how to use it, ingredients it contains or expiration dates.

This information helps customers decide if they want to purchase your product or not, without the need to speak to a store assistant.

Differentiation: packaging also helps brands differentiate their products from similar ones through logos, colors or shapes. Innovative designs will make your product stand out and attract customers. It should help spread awareness of your brand and promise to deliver on your unique value proposition.

It should also target your audience and it should speak to the personality of your brand. Mark Beebe Mark Beebe oversees all current clients. As a partner, Mark, looks for unusual solutions to bring smart results and metrics to your bottom line. The Importance of Package Design to Your Brand When it comes to the visual identity of your brand, consistency matters, from your website design and your social media pages to your storefront sign and your business cards.

For example: Targeting your audience When designing the visual elements of the packaging, you should take into consideration your target audience. Conveying an experience The package design should reflect the experience of your product.