What is the difference between features and benefits

Some of the things people want are to:. Advantages is what differentiates your product from your competitors. What are the advantages of your product over your competitors? What is it that differentiates you.

How can she benefit? This is easier said than done. Many marketers struggle to describe the benefits of their product, but there are a couple of cool ways of doing it. This drill can make a hole in a concrete wall which means you can hang a photo. My preferred way is the So What trick that Henneke advocates. It quickly defines the benefit of a feature.

There are a number of features on the kettle but its special feature is that it boils water fast. This feature, like all features, is a fact about the product. It can make a hole in the wall so a picture hook can be inserted to hang a photo [ benefit ].

In this article, every word served the purpose. Hey Henneke your blog post is similar to Bible. It shows where to find golden nuggets to shine and bright your blog, very useful insight and simple to understand. Thanks a million Henneke! Saving this so I can share it to my future children, they can learn a brand new thing that will never be obsolete.

This makes my work easier. Why do people buy it? Because it looks good? Because it keeps their cat fit, healthy and happy? Because it shelters their dog from the rain? Dear Henneke, I totally get the concept of feature vs.

Thanks for the post Teri. Hi Terri, It really depends on the niche your working in. Marketers may look for ways to show off their new products, they want the photography to be hassle-free and a quick turnaround. Families may want to capture moments of family life for themselves or to show off to friends. You sell more than a video or photograph.

Have you asked clients why they choose to work with you? Hi Henneke, thank you for the response. I started to think in those terms and you helped me with your examples. I resisted the word Copy because I am not a copy writer but realized that if we write to market we are in fact writing copy.

Have a wonderful sunny day even if the sun is not shining Teri. This tip can turn so many things around. Thank you for linking to such fantastic stuff every single time — and have a lovely castle-hopping experience in France! Hi Henneke, This article is a double-barrelled brainpoke-Aha! I have been wrestling with how to help HR colleagues turn recruitment marketing activities from blah to irresistibly effective.

Copious and liberal thanks to you. Keep sharing your super practical and stellar tips. Cheers Nicole. Thanks for the great article! We will absolutely implement. Wondering if you would be interested in writing a guest post for our Social Media Strategies blog? It would be great to get some high-quality narrative writing like yours up there. Glad you enjoyed this article.

The question is one you would ask from the perspective of the audience you are serving. I prefer to use the comfort of feature-benefit-advantage, answering the questions of What is it? What does it do for me?

Why is that important or better? Use what works best for you. Henneke, you make my work so much easier! I look forward to receiving your emails, and I love how practical your articles are. I always walk away with at least one new lesson to apply to my own copywriting.

You made my day, Kara. Thank you for stopping by! I struggle mightily with introductions, headlines, and enthusiasm, so I found this blog post to be a huge help to my writing! Thanks so much. I am struggling with copy writing so much. I love to write but to entice others to read what I write and to understand simply what I want for them is tough slugging. I know benefits are the most important to get them to keep reading. I think what i struggle with is that I am so immersed in what I want to do that I begin to feel as if the words I am repeating and reworking over and over are too blase and repetitive and old.

But they are that way to me, not my Avatars. They may have never read them before. Speaking to your blog readers or clients can help. And yet, what are the benefits of features? And what the features of benefits? And once we know: so what? I liked your idea about mixing up positive features and benefits with introducing problems to keep things from getting monotonous.

Good stuff! I read the chapter in your first book that went into this technique in more detail, and it just cracked me up. The difference is that yours is written better much more charming , and apparently, read by more people.

That makes me very happy, because this idea is so important for people who want to communicate better! Thanks for helping me do a better job with that. Yep, totally agree with you, Jon. This is a wonderful post! I had a client who wanted to write feature spotlights for their software, and I struggled until I implemented the benefits.

Thanks for posting! Loved this blog post. When I interview clients to research my web copy, I keep asking them, too. I flatter them too much perhaps. Should I make them feel uncomfortable?

Should I be reminding them more of their challenges? The features and benefits of the bicycle seat are not described in boring detail. The pain of not buying a new seat is clearly slapped at the reader. Who wants to continue living with a sore butt? Will they become more productive or more relaxed? What will they learn from your report?

How do you make them feel better? Great post. I had learned that technique a long time ago, but it is a great reminder and I absolutely love the examples you used.

Thank you, Stephanie. Coming up with fun examples is one of the most interesting parts of writing and reading! Forgot where I read this. But you know what? Sometimes when you come online you forget all that off-line good stuff so thanks for the reminder. Yes, a lot of offline stuff is still applicable online.

Hello, Hennecke! What a helpful post! And my ideal customer secretly wishes someone would sell them the benefits. This explains a LOT! I think the entry into my brain is a long, crooked tunnel, like a maze attached to an igloo, but you finally got through! I hope… Thanks! I may need a booster shot by tonight, but right now, I get it! Katherine, my brain feels like this as well.

Thanks for making this concept so easy to understand, sometimes its too easy just to keep writing your blog from your own technical point of view and forget the customer needs to be pointed to the benefits. Yes, the concept is easy, but it can be hard to implement sometimes.

I remember writing a me-focused rather than reader-focused email one time. Difference Between Similar Terms and Objects. MLA 8 M, Emelda. Name required. Email required.

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